Case Study: Capturing the Art of Gelato with a Mini Documentary for Dolcezza Gelato
Client: Dolcezza Gelato – Washington, DC Industry: Artisanal Food & Beverage Service Provided: Mini Documentary Video Production
Background Founded in 2004, Dolcezza Gelato is a beloved Washington, DC gelateria known for its artisanal, small-batch gelato made fresh daily. With a commitment to quality, Dolcezza sources seasonal and local farm ingredients to craft unique flavors that resonate with customers who care about where their food comes from.
Dolcezza operates four cafés and participates in several downtown farmers' markets, making it a staple in the DC food scene. To further connect with their audience and showcase their passion for the craft, Dolcezza sought a visually compelling story that would highlight their process, philosophy, and people behind the gelato.
Challenge Dolcezza wanted a video that would:
Tell the brand’s story authentically while maintaining a cinematic, engaging feel.
Capture the artistry of gelato-making, emphasizing craftsmanship and ingredient sourcing.
Enhance brand visibility and drive engagement on social media and their website.
The challenge was to create an immersive experience that would communicate the passion, precision, and personality behind Dolcezza’s gelato, while keeping it visually appealing and true to their brand identity.
Solution Paper Carrot Studio produced a mini documentary that:
Told Dolcezza’s story through the lens of its founders, highlighting their journey, values, and commitment to artisanal craftsmanship.
Showcased the gelato-making process, from sourcing fresh ingredients at local farms to the final scoop served to customers.
Captured the atmosphere of Dolcezza’s cafés and farmers' market presence, emphasizing community engagement.
Incorporated cinematic visuals, using close-ups of textures, movement, and natural light to bring out the richness of the gelato.
Check out the mini documentary we created: Watch Here.
Results
Higher Social Media Engagement – The documentary generated significant views, shares, and comments across Instagram, Facebook, and YouTube.
Stronger Brand Connection – Customers resonated with the authentic storytelling, reinforcing their trust and loyalty to Dolcezza.
Increased Foot Traffic – After the documentary’s release, Dolcezza saw an uptick in visitors to their cafés, many mentioning the video.
Conclusion The mini documentary successfully brought Dolcezza’s story to life, showcasing their passion for quality, community, and craftsmanship. Through the power of video storytelling, the brand strengthened its digital presence, customer engagement, and market reach.
See the Work in Action
Want to see the video that helped tell Dolcezza’s story? Watch it here: Dolcezza Gelato Mini Documentary.
Looking to tell your brand’s story through cinematic video? Contact Paper Carrot Studio today.