Case Study: How Stone Hot Pizza Boosted Orders with a Mobile Video Campaign
The Challenge Stone Hot Pizza, a beloved local pizzeria in Falls Church, Virginia, known for its wide selection of pizzas, sandwiches, and calzones, aimed to boost online orders and attract more foot traffic. While their food was loved by customers, they struggled to stand out on social media and attract new customers in a competitive market. Their static images and text-based posts were not getting the engagement they needed to grow their business.
The Solution To help Stone Hot Pizza gain traction online, we created a series of high-quality mobile videos optimized for social media. These short, engaging videos highlighted their best-selling pizzas, fresh ingredients, and behind-the-scenes kitchen action. The videos were designed to:
Capture attention within the first few seconds
Showcase mouth-watering visuals of their signature dishes
Encourage immediate action with clear calls to order online or visit the restaurant
Be formatted for Instagram Reels, TikTok, and Facebook Stories for maximum reach
Check out one of the high-impact videos we created: Watch Here.
Implementation We launched a strategic rollout of the videos across multiple platforms, focusing on peak ordering times. We also leveraged Instagram and Facebook ads to target local audiences, ensuring the videos reached potential customers within delivery range. Additionally, the videos were incorporated into the restaurant’s Google My Business profile to enhance local search visibility.
The Results
35% Increase in Online Orders: Within the first 30 days of the campaign, Stone Hot Pizza saw a significant uptick in online orders through their website and third-party delivery apps.
47% Higher Engagement on Social Media: The videos outperformed previous static posts, generating more likes, shares, and comments.
20% Growth in Foot Traffic: Customers mentioned seeing the videos on Instagram and TikTok, which drove more in-person visits.
Improved Brand Awareness: The campaign helped establish Stone Hot Pizza as a go-to spot for quality pizza, increasing overall visibility in the local community.
Conclusion By embracing mobile video, Stone Hot Pizza transformed its social media presence, engaged more customers, and significantly boosted orders. This case study proves that well-crafted, visually compelling content can make all the difference in a highly competitive food industry. If your restaurant is looking for similar results, let's talk about how mobile video can work for you!
See the Work in Action
Want to see the video that helped drive these results? Watch it here: Stone Hot Pizza Video.